So you may have heard Comic Con 2011 is on - it's basically a big chance for content promoters to promote and fans to dress up doing cosplay - the keener folk would have attended to hear a panel discussion on the interactions of the various mediums used to tell a story - a la Gears of War and Halo have a series of novels released in between games etc.
Some big shot players and authors in this space fronted the panel: Greg Bear (Halo), Karen Traviss (Gears of War), David Gaider (Dragon Age), John Shirley (BioShock: Rapture), Tony Gonzalez (Eve Online), Frank O'Connor (creative director of 343 Industries), and Kevin Grace (managing editor of 343, Halo: Evolution).
Gamespot noted "Gears of War series writer Traviss stressed that a writer needs to respect the customers and that when you're writing for comics, novels, and games, each medium must be treated very differently. She talked about technical constraints, acknowledging that sometimes "you have to say yes" when asked to make adjustments to the story. Traviss pointed out that franchise work should still be considered original, because an author brings a lot of his or her ideas into the universe. She also commented on the fact that receiving royalties when working on a franchise is not a bad deal either from a business perspective."
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